Featuring: Jenna Caputo, Founder of Silverpen Productions, LLC
When: Thursday, November 10, 2016
Time: 11:30 a.m. – 2:00 p.m.
Location: The Century House, Commons Room, Route 9, Latham, New York
Reservations due: November 8
$30.00 (Member Rate: Sales Tables, Promotion, Sales, Lunch, Program, Networking, Education )
$35.00 (Non-Member Rate: Full Lunch, Sales List, Networking, Education)
The blog was independently invented by Ian Ring, in 1997 and became more popular around 2001. Fifteen years later women entrepreneurs still struggle with understanding how to market a blog successfully to make it a beneficial marketing tool for their companies. Blogging has become an essential part of running a business today although there is no ‘cookie cutter blueprint’ for what works leaving many companies frustrated.
At the Women TIES Greater Albany/Saratoga Luncheon: “Blogging Success Tips” sponsored by the Women’s Business Center of New York State, Jenna Caputo, Founder of Silverpen Productions, will educate women entrepreneurs with basics on getting started including blogging platform options, vital blog sections, creating tags & categories as well as photos to drive traffic. Jenna will also review statistics and how to learn what your audience likes best about your posts and the keywords that draw their attention. We will also discuss blog topic ideas to help the initial “writer’s block.” This is a perfect program to attend as you look to adding “blogging” to your New Year’s Resolution list.
About the Presenter:
Jenna Caputo started her career as a creative writer. Crafting stories, articles, children’s books, and plays since she was little, Jenna decided to pursue her passion as a full-time career. Majoring in English with a concentration in writing at Skidmore College, Jenna studied with Pulitzer Prize and other award-winning authors. She interned at 20th Century Fox before taking on developmental editing work with top publishing companies including Pearson Prentice Hall and McGraw-Hill. She writes for several local publications and opened her business, Silverpen Productions, to fulfill the void she found in the small business world.
Silverpen Productions aims to provide small businesses, publications, and individuals with high-quality, professional content services at an affordable price. Using a customized approach, Silverpen provides companies with all content services including content strategy; marketing materials; digital and print content; creation, revision, & editing services for brochures, newsletters, social media, web content, training materials, print materials, articles, press releases, blogs, and more to allow small companies to shine just as brightly as a big company with a full marketing department of their own. For more information visit www.silverpenproductions.com.
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All Opinions, Conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
Serving the New York State Counties of:
Albany, Broome, Cayuga, Chemung, Chenango, Columbia, Cortland, Delaware, Fulton, Greene, Hamilton, Herkimer, Jefferson, Lewis, Madison, Montgomery, Oneida, Oswego, Otsego Rensselaer, Saratoga, Schenectady, Schoharie, Schuyler, Steuben, Tioga, Tompkins, Warren, and Washington.