Small Business Training Program – Fall 2014/15

Classes: 6 to 9 pm every Tuesday evening

Following Dates:

October 7, 14, 21, 28

November 4, 11, 18, 25

December 2, 9, 16  no classes Dec 23 or 30

January 6, 13, 20, 27

February 3, 10, 17

Women TIES Greater Binghamton Luncheon “The 5 Step Marketing Plan” Sponsored by the Women’s Business Center of NYS

Featuring: Lee Ann Capogrossi, President Forte Marketing Solutions

Tuesday, October 28, 2014
11:30 a.m. – 2 p.m.
Traditions at the Glen, 4101 Watson Blvd. Johnson City, NY 13790

Reservations due:  October 25
$29.00  (Promotion, Sales List, Education, Lunch, Networking, Inspiration)

Attracting new prospects and maintaining relationships with existing customers are two very important functions that allow women entrepreneurs to grow their business. Keeping your brand in front of your target audience is the best way to generate interest and excitement, leading to increased sales and greater customer loyalty.

Everyone in business has an area of expertise. For many, marketing is not one of them but it doesnt have to be a barrier to entry! Putting together a simple plan, with the right mix of activities to fit your budget, is an effective way to boost your brand presence and increase your sales without having to know everything there is to know about marketing.

At the Women TIES Greater Binghamton Luncheon: “The 5-Step Marketing Plan” sponsored by the Women’s Business Center of New York State, Lee Ann Capogrossi, a marketing specialist from Ithaca, NY, will spend 30 minutes helping you build a successful marketing plan for the New Year! Shell also explain the key principles of marketing, why having a marketing plan is important, how to choose the right marketing activities for your audience, and even share some ideas with you on how to market your business without even spending any money!

Lee Ann is a long time member of Women TIES and has presented marketing programs at other events that our members have truly enjoyed. Don’t miss this chance to eduate yourself on marketing and sales as you prepare for a new business year.

We will allow women to showcase a limited amount of products and services at this event. We will be in the smaller of the two rooms so be prepared to share limited tables. Thank you.

About the Presenter

Lee Ann Capogrossi is a marketing specialist with over 20 years of sales and marketing experience. Five years ago, Lee Ann left a marketing management position with a Fortune 500 company to start her own marketing consulting business, and now helps local entrepreneurs and national businesses across the country become better marketers. She earned an MBA from the Binghamton University School of Management in 2003, taught Principles of Marketing and Customer Service courses at TC3 for several years and was an instructor with Empire State College for 9 years. Lee Ann has also been a Jazzercise instructor & franchisee in the Lansing & Cortland areas for the last 10 years and loves the freedom and flexibility of being an entrepreneur!

Women TIES Greater Saratoga/Albany Event: “Leadership Success Strategies” Co-sponsored by the Women’s Business Center of NYS

Featuring:  Joanne Yepsen, Mayor of Saratoga

Wednesday, October 29, 2014
11:30 a.m. – 2 p.m.
Location: The Inn at Saratoga, Broadway Street, Saratoga Springs, New York

Reservations due:  October 25
$29.00  (sales tables, promotion, lunch, education, inspiration, sales contact list)

Women entrepreneurs must be strong leaders to create, maintain and succeed in business. Leadership comes from our internal make-up as well as our education and experiences. But sometimes the best leadership wisdom comes from women who have broken barriers and succeeded where few others have. Running a marathon, running for office or running a company all require strong internal leadership qualities.

At this special Women TIES Greater Saratoga Luncheon, Joanne Yepsen, the first female Mayor of Saratoga Springs, will share her personal leadership success strategies with other Greater Albany and Saratoga women business owners. Joanne will share her perspective on what has made her and other women shes witnessed successful. Some of her strategies include building a strong coalition of support , using concise messaging, and aiding others in their own leadership pursuits.

Dont miss this opportunity to travel to beautiful Saratoga to network, promote and market your company while being inspired at the same time by other women in the room including Mayor Joanne Yepsen.

Joanne Dittes Yepsen is currently the Mayor of Saratoga Springs after being County Supervisor for Saratoga Springs successfully from 2007 – 2013.

Joanne became an entrepreneur in 2001 when she launched her own business, COLTIVARE, to assist non-profit organizations in the areas of capital and annual campaign planning, board development, internal and external assessment, strategic planning and event fund raising.

In 2011, Joanne merged forces with business partner Ruth Fein Wallens to create Critical Needs Now, best known for producing a state-wide annual International Womens Day in Albany on March 8 and completion of the Wakonda Lodge restoration at Wiawaka on Lake George, the oldest womens retreat center in the country.

7th Annual Celebrating Women in Business Conference & Trade Show

When:  Thursday, November 13, 2014
Time:    8:00 a.m. to 5 p.m.
The Owego Treadway, Owego, New York

$75.00  (Day worth of programs and speakers, lunch, trade show and 2 grand prize drawings)

Featuring:  Nancy Roberts, Co-Owner of Income180

Please join Ginny Robert for her biggest and best event ever – the 7th Annual Celebrating Women in Business Conference & Trade Show. Their 75-vendor trade show is sold out and promises to be very exciting, with lots of diversified new vendors.

They have alot of exciting new features this year including Women TIES Rochester Member Nancy Roberts of Income180 as the keynote speaker talking about “How To Get Comfortable Asking for What You Want,” 2 grand door prizes, a fashion
show during lunch, numerous educational programs and the very popular Dr. Francis Battisti as the kick-off speaker. Two other Women TIES members are also speaking Michelle Arbore of Savvy Social Media 4U and Joleene Moody of JoleeneSpeaks!

To purchase tickets or for more information, go to

Women TIES Greater Ithaca & Cortland Luncheon: “Using Podcasts to Find Your Tribe & Build Your Business” Co-sponsored by the Womens Business Center of NYS

Featuring:  Erica Haray-Butcher, Founder & Health Coach Catch Good Health

Tuesday, November 18, 2014
11:30 a.m. – 2 p.m.
Location: The Meeting Room at Joe’s Restaurant, 602 West Buffalo Street, Ithaca, NY 14850      

Reservations due:  November 15
$29.00  (Educational Program, Lunch, Sales Contact List, Promotional Table Displays, Inspiration)

Over the past few years more women entrepreneurs are using podcasts to market their companies and educate consumers. Many of the women we know using them acknowledge podcasts are helping them find their tribe and build their companies. The technology in having and hosting a podcast is not expensive or complicated therefore making it an affordable marketing service more women business owners should be using.

At the Women TIES Greater Ithaca & Finger Lakes Luncheon: Using Podcasts to Find Your Tribe and Build Your Business, Erica Haray-Butcher, a Health Educator, Life Coach, & Certified Health Education Specialist and producer of Catch Good Health Radio, will inspire and educate women entrepreneurs on creating their own corporate podcasts. Erica will share how to start one, the promotional benefits of having a show, the immeasurable connections the podcasts provide and the vital partnerships that are developed from producing podcasts. Youll witness the show in person and the how to portion of the blog talk radio during a demonstration.

Women entrepreneurs must always be learning new technologies, marketing strategies and success techniques from other women. This special Ithaca event will showcase a new marketing technique you might want to add to your business in the New Year!

About the Presenter

Erica Haray-Butcher is the Founder of Catch Good Health. She received a Masters of Science Degree in Community Health at SUNY Cortland, a Bachelors of Science Degree in Business Administration from Elizabethtown College, Martha Beck Life Coach Training Program, MBI Certificate in Plant Based Nutrition, eCornell and The T. Colin Campbell Foundation.

In addition, she has taught health education at the university level, worked for non-profits, including a health education center, and volunteers extensively. Erica also learned a tremendous amount about resiliency, adaptability, and perspective through my experiences of being a military spouse for 15+ years with the love of my life.

Erica also hosts The Catch Good Health Radio, a fun and casual 45-minute radio show with informative and lighthearted conversations about all things health-related. The show talks about all the dimensions of health and wellness- physical, social, intellectual, emotional, spiritual, occupational, and environmental.

Women TIES Mohawk Valley Luncheon & Holiday Showcase “Helping Your Prospects Say Yes More Often” Co-Sponsored by the Women’s Business Center of NYS

Featuring: Joleene Moody, President JoleeneSpeaks!

Tuesday, December 9, 2014
11:30 a.m. – 2 p.m.
Location: Chesterfield’s Restaurant, 1714 Bleeker Street, Utica, NY

Reservations due:  December 6
$29.00  (Promotion, Sales, Lunch, Education and Inspiration

Women entrepreneurs can have the best consultations and conversations with prospective clients and yet not land the sale. Customers seem excited about what you are offering and are in high need of your product or service but when its time to commit to a contract, they say they cant afford it. Women are left wondering what can they do to shift the prospects thinking.

At this special Women TIES Mohawk Valley Luncheon and Holiday Showcase, Joleene Moody of JoleeneSpeaks!, will share with women why prospects say no, how to ask the right questions to find out what is causing their negative response and then help move them to a place where they say yes! This will be a highly engaging presentation that will help you learn why your prospects hit the terror barrier and what you can do to pull them out and get them to buy from you. This is a perfect sales program as women entrepreneurs prepare their sales plans and perspective for the new business year.

It is holiday time so we will have tables set up around the room for holiday promotion and marketing. We love when women buy from each other and make money. Come ready to sell and buy.

About the Presenter

Joleene is a client closing expert, a down-to-earth business coach, and a really remarkable speaker. She is a certified strategic interventionist, trained by the Robbins-Madanes Institute out of California. Despite her past sales experience selling satellite dishes and mortgages, Joleene credits her authentic ability to close a sale from her days as a television reporter and anchor. Ask her about it. It’s a really great story.

With over twenty years experience on the stage and behind the camera, setting up shop in front of hundreds of people is second nature to this stellar speaker. With her no-nonsense comedic approach, Joleene not only captures audiences immediately, but she’s able to teach her clients how to do the same. Fear of the stage? Joleene can guide one to abolish it — and show up strong and confident.





 When Disaster Strikes, Is Your Business Ready?

On September 19th, twenty-six business owners came together and learned about Disaster Preparedness.  The Women's Business Center of NYS and the Small Business Administration Syracuse District Office hosted "When Disaster Strikes, Is Your Business Ready? as part of September's Disaster Preparedness Month.  Bernadette Quenneville and Al Tahan, owners of Joe Tahan's Furniture spoke about the several disasters that they overcame as a business.  Their main focus was to let business owners know that they should have a Disaster Plan and be proactive not reactive. "Plan ahead!"  Also presenting at this event were Rachael Stanton, SBA Syracuse District Office Public Affairs Specialist, who spoke about SBA and what services they provide business owners during a disaster, and Nik Rebovich of the American Red Cross of the Mohawk Valley, who gave the audience Disaster Preparedness Tips.  

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200 Genesee St. 
Utica, New York 13502

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The Women's Business Center of New York State is an equal opportunity, affirmative action institution and accepts clients without regard to race, creed, religion, sex, ethnic or national origin, age, martial status, handicap, sexual orientation. This nondiscrimination policy covers admissions, access to and services. Our Center is handicapped accessible and welcomes the handicapped and in compliance with Section 504 of the Rehabilitation Act of 1973 (as amended) does not discriminate on the basis of the handicap. Reasonable arrangements for persons with disabilities will be made, if requested at least two weeks in advance.

Contact: Donna L. Rebisz,
WBC Project Director,
200 Genesee Street, Utica, NY