Small Business Training Program – Fall 2014/15

Classes: 6 to 9 pm every Tuesday evening

Following Dates:

November 18, 25

December 2, 9, 16  no classes Dec 23 or 30

January 6, 13, 20, 27

February 3, 10, 17

Women TIES Greater Binghamton Luncheon “The 5 Step Marketing Plan” & Holiday Trade Show Sponsored by the Women’s Business Center of NYS

**Note:  Date Change**

Featuring: Lee Ann Capogrossi, President Forte Marketing Solutions

Tuesday, December 3, 2014
11:30 a.m. – 2 p.m.
Location: Traditions at the Glen, 4101 Watson Blvd. Johnson City, NY 13790

Reservations due:  Dec 1
$29.00  (Promotion, Sales List, Education, Lunch, Networking, Inspiration)

Attracting new prospects and maintaining relationships with existing customers are two very important functions that allow women entrepreneurs to grow their business. Keeping your brand in front of your target audience is the best way to generate interest and excitement, leading to increased sales and greater customer loyalty.

Everyone in business has an area of expertise. For many, marketing is not one of them but it doesnt have to be a barrier to entry! Putting together a simple plan, with the right mix of activities to fit your budget, is an effective way to boost your brand presence and increase your sales without having to know everything there is to know about marketing.

At the Women TIES Greater Binghamton Luncheon: “The 5-Step Marketing Plan” sponsored by the Women’s Business Center of New York State, Lee Ann Capogrossi, a marketing specialist from Ithaca, NY, will spend 30 minutes helping you build a successful marketing plan for the New Year! Shell also explain the key principles of marketing, why having a marketing plan is important, how to choose the right marketing activities for your audience, and even share some ideas with you on how to market your business without even spending any money!

Lee Ann is a long time member of Women TIES and has presented marketing programs at other events that our members have truly enjoyed. Don’t miss this chance to eduate yourself on marketing and sales as you prepare for a new business year.

We will allow women to showcase a limited amount of products and services at this event. We will be in the smaller of the two rooms so be prepared to share limited tables. Thank you.

About the Presenter

Lee Ann Capogrossi is a marketing specialist with over 20 years of sales and marketing experience. Five years ago, Lee Ann left a marketing management position with a Fortune 500 company to start her own marketing consulting business, and now helps local entrepreneurs and national businesses across the country become better marketers. She earned an MBA from the Binghamton University School of Management in 2003, taught Principles of Marketing and Customer Service courses at TC3 for several years and was an instructor with Empire State College for 9 years. Lee Ann has also been a Jazzercise instructor & franchisee in the Lansing & Cortland areas for the last 10 years and loves the freedom and flexibility of being an entrepreneur!

own corporate podcasts. Erica will share how to start one, the promotional benefits of having a show, the immeasurable connections the podcasts provide and the vital partnerships that are developed from producing podcasts. Youll witness the show in person and the how to portion of the blog talk radio during a demonstration.

Women TIES Mohawk Valley Luncheon & Holiday Showcase “Helping Your Prospects Say Yes More Often” Co-Sponsored by the Women’s Business Center of NYS

Featuring: Joleene Moody, President JoleeneSpeaks!

Tuesday, December 9, 2014
11:30 a.m. – 2 p.m.
Location: Chesterfield’s Restaurant, 1714 Bleeker Street, Utica, NY

Reservations due:  December 6
$29.00  (Promotion, Sales, Lunch, Education and Inspiration

Women entrepreneurs can have the best consultations and conversations with prospective clients and yet not land the sale. Customers seem excited about what you are offering and are in high need of your product or service but when its time to commit to a contract, they say they cant afford it. Women are left wondering what can they do to shift the prospects thinking.

At this special Women TIES Mohawk Valley Luncheon and Holiday Showcase, Joleene Moody of JoleeneSpeaks!, will share with women why prospects say no, how to ask the right questions to find out what is causing their negative response and then help move them to a place where they say yes! This will be a highly engaging presentation that will help you learn why your prospects hit the terror barrier and what you can do to pull them out and get them to buy from you. This is a perfect sales program as women entrepreneurs prepare their sales plans and perspective for the new business year.

It is holiday time so we will have tables set up around the room for holiday promotion and marketing. We love when women buy from each other and make money. Come ready to sell and buy.

About the Presenter

Joleene is a client closing expert, a down-to-earth business coach, and a really remarkable speaker. She is a certified strategic interventionist, trained by the Robbins-Madanes Institute out of California. Despite her past sales experience selling satellite dishes and mortgages, Joleene credits her authentic ability to close a sale from her days as a television reporter and anchor. Ask her about it. It’s a really great story.

With over twenty years experience on the stage and behind the camera, setting up shop in front of hundreds of people is second nature to this stellar speaker. With her no-nonsense comedic approach, Joleene not only captures audiences immediately, but she’s able to teach her clients how to do the same. Fear of the stage? Joleene can guide one to abolish it — and show up strong and confident.



 When Disaster Strikes, Is Your Business Ready?

On September 19th, twenty-six business owners came together and learned about Disaster Preparedness.  The Women's Business Center of NYS and the Small Business Administration Syracuse District Office hosted "When Disaster Strikes, Is Your Business Ready? as part of September's Disaster Preparedness Month.  Bernadette Quenneville and Al Tahan, owners of Joe Tahan's Furniture spoke about the several disasters that they overcame as a business.  Their main focus was to let business owners know that they should have a Disaster Plan and be proactive not reactive. "Plan ahead!"  Also presenting at this event were Rachael Stanton, SBA Syracuse District Office Public Affairs Specialist, who spoke about SBA and what services they provide business owners during a disaster, and Nik Rebovich of the American Red Cross of the Mohawk Valley, who gave the audience Disaster Preparedness Tips.  

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Free Counseling Class

200 Genesee St. 
Utica, New York 13502

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The Women's Business Center of New York State is an equal opportunity, affirmative action institution and accepts clients without regard to race, creed, religion, sex, ethnic or national origin, age, martial status, handicap, sexual orientation. This nondiscrimination policy covers admissions, access to and services. Our Center is handicapped accessible and welcomes the handicapped and in compliance with Section 504 of the Rehabilitation Act of 1973 (as amended) does not discriminate on the basis of the handicap. Reasonable arrangements for persons with disabilities will be made, if requested at least two weeks in advance.

Contact: Donna L. Rebisz,
WBC Project Director,
200 Genesee Street, Utica, NY