“Website Strategy and Management” is the first of four upcoming live seminars in both Watertown and Lowville on October 30th. “Marketing 101” is a live marketing series for small or medium-sized businesses and nonprofits to learn how to effectively market themselves in the 21st Century and demonstrates how to use free online tools to drive qualified website traffic using email and social media.
The upcoming seminar, “Website Strategy and Management” focuses on the website and quality content as the cornerstones of a good marketing strategy. Building and managing a website for a small business or nonprofit used to be difficult, but now, there are many solutions available to establish and build a presence on the Internet. From choosing a domain name and the right platform, to content, security and search engine optimization, this seminar provides a series of steps and action items necessary to manage and maintain a website. Participants will learn how to optimize their existing website…or simply build a new one!
Marketing a new or established business can seem like a daunting task to many owners and managers, but it’s an important part of any successful business strategy. Participants of “Marketing 101” seminars will learn how to spend as little as 3 hours per week and effectively advertise a product or service to a highly-targeted local or regional audience. They will discover how to use free modern tools to connect with a qualified audience that already needs their product or service; gain valuable insight into lead development, and learn how to turn a prospect into a follower, followers into customers, and customers into raving fans.
“Website Strategy and Management” is coming up on Tuesday, October 30th from 9:00am til noon at the Fairfield Inn and Suites in Watertown, NY and will be repeated at 3pm at the Lewis County Chamber of Commerce in Lowville. The cost of the seminar is $25 and registration is at the links below or by calling the Women’s Business Center of NYS at 315-733-9848.
Following “Website Strategy and Management” in the Marketing 101 series:
November 13th – Email Marketing 101 – Design and launch an email marketing campaign in one day. Participants are encouraged to bring a laptop and follow along this live demonstration that will demonstrate how to build a template, how to build a contact list and how to create content to effectively communicate with leads, prospects, customers and volunteers. Attendees will see a side-by-side comparison of Constant Contact and Mailchimp, two of the leading email marketing platforms. ($25) Register for: WATERTOWN or LOWVILLE
November 27th – Facebook for Business – Learn how to start, optimize and manage a Facebook Page for your business, organization or group. Facebook continues to provide a consistently strong return on investment for marketing businesses of all sizes. For new and small businesses, Facebook can provide an inexpensive entry into advertising. ($25) Register for WATERTOWN or LOWVILLE
December 11th – Facebook Ads Manager – Learn to use the same robust marketing tool that the agencies use! Take control of your marketing budget and use it for effectively marketing to a highly-qualified audience of Facebook Users. This class is recommended for those ready to budget $150 – $300 per month in Facebook advertising costs. ($25) Register for WATERTOWN or LOWVILLE
Marketing 101 is presented in collaboration between the Women’s Business Center of NYS and North Country PTAC (a program supported by the Greater Watertown Chamber of Commerce), The Lewis County Chamber of Commerce and Lewis County Economic Development.
The Women’s Business Center is dedicated to helping women start or develop their business and specializes in helping women achieve MWBE certification in 29 upstate New York Counties.
North Country PTAC serves as a Procurement Technical Assistance Center and provides free government contract counseling to assist firms in selling to the military, federal, state and local governments.
The Greater Watertown North Country Chamber of Commerce is a membership organization, which promotes and supports business and industry, to enhance the community in which we live, work and do business.
Lewis County Economic Development’s mission is to attract and enhance industrial and economic development and create jobs and maintain economic stability within Lewis County.
The mission of the Lewis County Chamber of Commerce is to nurture and promote commercial, recreational and community activities, which enhance the quality of life and general prosperity of the people of Lewis County.