Dedicated to training and assisting women in business or those who want to start a business.

Marketing 101 – Six Part Seminar Series

Take One or Take Them All!

In this series of 6 live seminars, you will learn about how some marketing fundamentals have changed over the last decade and how the Internet has truly leveled the playing field for advertising smaller companies, organizations and groups. You will learn about the most effective current marketing strategies that can be quickly implemented to bring you more leads, customers, volunteers and donors. You will receive hands-on training with important online tools like email and social media, and gain confidence in using them yourself or directing a staff-member, intern or volunteer in their use.

These classes are ideal for small to medium-sized business owners, managers or marketing staff; nonprofit organizations, and newly forming companies. ALL ARE WELCOME!  This series is presented by the Women’s Business Center of NYS, the Mohawk Valley SBDC and the Utica SCORE Chapter​. Students, seniors, sole props, interns and managers will gain valuable insight into marketing in the 21st century, and leave each session with an action plan for success.

You can be effectively marketing your business immediately after any one of the six sessions, but if you choose to follow the entire series and implement learned strategies for your business, you can be realizing a greater return on investment for your time and marketing dollars in as little as 45 days.