Marketing 101 for SMB’s and Nonprofits
Five Part Live Seminar Series
Marketing a new or established business can seem like a daunting task to many owners and managers, but it’s an important part of any successful business strategy. Marketing 101 is a live marketing series for new, small or medium-sized businesses and nonprofits to learn how to effectively market themselves in the 21st Century.
The Women’s Business Center of NYS in partnership with the North Country PTAC, a program supported by the Greater Watertown Chamber of Commerce; presents a series of marketing seminars designed to help small businesses and nonprofit groups succeed in today’s marketing world.
Marketing 101 focuses on the website and quality content as the cornerstones of a good marketing strategy; and further demonstrates how to use free online tools to drive qualified website traffic using email and social media.
- Marketing Strategy
- Website Strategy and Management
- Email Marketing 101
- Facebook for Business
- Facebook Ads Manager
Participants will learn how to spend as little as 3 hours per week and effectively advertise a product or service to a highly-targeted local or regional audience. They will discover how to use free modern tools to connect with a qualified audience that already needs their product or service; gain valuable insight into lead development, and learn how to turn a prospect into a follower, followers into customers, and customers into raving fans.
Sessions take place at the Fairfield Inn and Suites Watertown at 250 Commerce Park Drive Watertown.
Advance registration is required at nywbc.org/Marketing-101 or by calling 315-733-9848.
All Classes are $25.00
Marketing Strategy for SMBs and Nonprofits – October 16th 9:00am – Noon
Learn about current marketing trends and develop a marketing strategy for your business, group or nonprofit organization to compete in the 21st Century marketplace. Understand the importance of the website serving as your marketing cornerstone and how you can use free online tools to drive qualified traffic.
Website Strategy and Management – October 30th 9:00am – Noon
Learn how to optimize your existing website…or simply build a new one! From choosing a domain name and the right platform, to content, security and search engine optimization, this seminar provides a series of steps and action items necessary to build, manage and maintain a website.
Email Marketing 101 – November 13th 9:00am – Noon
Design and launch an email marketing campaign in one day. This session will demonstrate how to build a template, how to grow your contact list and how to create content to effectively communicate with leads, prospects, customers and volunteers. See a side-by-side comparison of Constant Contact and Mailchimp.
Facebook for Business – November 27th 9:00am – Noon
Learn how to start, optimize and manage a Facebook Page for your business, organization or group. Facebook continues to provide a consistently strong return on investment for marketing businesses of all sizes. For new and small businesses, Facebook can provide an inexpensive entry into advertising.
Facebook Ads Manager – December 11th 9:00am – Noon
Learn to use the same robust marketing tool that the agencies use! Take control of your marketing budget and use it for effectively marketing to a highly-qualified audience of Facebook Users. This class is recommended for those ready to budget $150 – $300 per month in Facebook advertising costs.
Marketing 101 is presented in collaboration between the Women’s Business Center of NYS and North Country PTAC, a program supported by the Greater Watertown Chamber of Commerce. The Women’s Business Center is dedicated to helping women start or develop their business and specializes in helping women achieve MWBE certification in 29 upstate New York Counties. North Country PTAC serves as a Procurement Technical Assistance Center and provides free government contract counseling to assist firms in selling to the military, federal, state and local governments. The Greater Watertown North Country Chamber of Commerce is a membership organization, which promotes and supports business and industry, to enhance the community in which we live, work and do business.
About the Presenter
Marketing 101 Seminars are presented by veteran marketing consultant Scott Mathias of Mathias Marketing located in New Hartford and Albany, NY.
Scott is a trusted resource for the Women’s Business Center of NYS and several chambers of commerce, SCORE chapters, SBDCs and economic development agencies across central New York. Scott has experience marketing in every major business sector over his 25 year career and has a talent for teaching and explaining modern technological tools into layperson’s terms.