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Website Strategy and Management – Watertown
October 30, 2018 @ 9:00 am - 12:00 pm
Watertown: Fairfield Inn and Suites – MAP
October 30 @ 9:00 am – 12:00 pm
Your website and its content should be considered the cornerstones of your marketing strategy. Learn how to optimize your existing website…or simply build a new one!
Building and managing a website for a small business or nonprofits used to be difficult, but now, there are many solutions available to establish and build your presence on the Internet. From choosing a domain name and the right platform, to content, security and search engine optimization, this seminar provides a series of steps and action items necessary to build, manage and maintain a website.
It’s important to ensure that your website is ready before attempting any Email Marketing or Social Media advertising as both of these should lead back to your website. Followup Seminars will include Email Marketing 101, Facebook for Business and Facebook Ads Manager.
These classes are ideal for small to medium-sized business owners, managers or marketing staff; nonprofit organizations, and newly forming companies. ALL ARE WELCOME! Students, seniors, sole props, interns and managers will gain valuable insight into marketing in the 21st century, and leave each session with an action plan for success.
Add subsequent seminars in the series for only $20 each!
Marketing 101 is a live marketing series for new, small or medium-sized businesses and nonprofits to learn how to effectively market themselves in the 21st Century. In these highly interactive sessions, you will receive hands-on training with important online tools like email, social media, your website, and blog; and gain confidence in using them yourself or directing a staff-member, intern or volunteer in their use.
You can be effectively marketing your business immediately after any one of the five sessions, but if you choose to follow the entire series and implement learned strategies for your business, you can be realizing a greater return on investment for your time and marketing dollars in as little as 45 days.
Marketing 101 Seminars are a collaboration between the Women’s Business Center, North Country PTAC and the Greater Watertown Chamber of Commerce and presented by veteran marketing consultant Scott Mathias of Mathias Marketing located in New Hartford and Albany, NY. Scott is a trusted resource for several chambers of commerce, SCORE chapters, SBDCs, and economic development agencies across central New York. Scott has experience marketing in every major business sector over his 25 year career and has a talent for teaching and explaining modern technological tools into layperson’s terms.