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How to Make Change Your Friend

July 15 @ 10:00 am - 11:30 am

Featuring: Dr. Andrea (Andi) Simon, Corporate Anthropologist Simon Associates, Inc.
When:  Wednesday, July 15, 2020
Time:  10 a.m. – 11:30 a.m.
Location: Your own home office or business
Reservations due: July 14
$15.00 (Member Fee: Presentation, 30 Second Pitch, Sales Contact List)
$20.00 (Non-Member Fee: Presentation, 30 Second Pitch, Sales Contact List)
These are fast-changing times that are upending much of what we did before. With social distancing, isolation, and the fear of the COVID-19 virus, people are struggling to figure out what they should change and how to make the right changes stick. As they emerge from this time, they are asking: what should I stop doing, continue to do, and start anew.
We must realize that our brains hate to change, often hijacking any efforts made to embrace the changes. Instead, we tend to flee them, fear them, or even appease them—but rarely gravitate to them. What to do to make “change your friend”? That is the topic of our webinar. Can you turn the unfamiliar into very familiar? Can you come out of the COVID-19 recession even stronger than before? Isn’t it time to see the future through a fresh lens?
In this webinar, Dr. Andrea (Andi) Simon, a corporate anthropologist, thought leader, award-winning author, and excellent futurist podcaster will take you through a short journey to help you understand change.

In this talk, Andi will help you:

* Better understand why you and your brain hate change.
* Begin to visualize your future for the next two years.
* Learn how to make small wins to move you forward.
* Create the start of a ChangeMap process, Dr. Simon’s proprietary tool, to help you begin your journey.

There will be time for your questions and a lot of doing, not just listening, so you can put pen to paper and begin to see yourself emerging from these chaotic times with new strengths.

This event is sponsored by the New York Women’s Business Center based in Utica, New York serving 26 NYS counties. Their services are free. Find out more about them at

About the Presenter

Andrea J. Simon, Ph.D. (“Andi”) is an international leader in the growing field of corporate anthropology, an Axiom bronze Best Business Book of 2017 winning author of On the Brink: A fresh lens to take your business to new heights, and the founder and CEO of Simon Associates Management Consultants (SAMC).

Andi’s forthcoming book is entitled Rethink: Smashing the Myths of Women in Business. Scheduled for release in January 2021, it shows how women today are challenging the expected norms of business and crashing through with extraordinary creative business, legal and professional solutions.

Dr. Simon enables organizations to see their cultures with fresh eyes. Her talks on Change Matters and Blue Ocean Strategy have been featured in over 500 engagements. She is widely covered in, Business Week, Good Morning America, and Modern Healthcare and has been a blogger for Forbes and Fierce Healthcare.

With more than 125,000 monthly listeners, her podcast, On the Brink with Andi Simon, is ranked among the top 200 business podcasts and the rated among the top 20 for futurists.

Andi and her husband Andrew Simon (another Andy) launched the Simon Initiative for Entrepreneurship at Washington University in 2018. She was also a visiting professor teaching entrepreneurship at Washington University in 2006.

Her clients come from across the globe and span industries as she helps them come “off the brink,” and learn how to soar again.

Register Here


July 15
10:00 am - 11:30 am


Women’s Business Center of NYS
Women TIES