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Email Marketing 101 – Watertown
November 13, 2018 @ 9:00 am - 12:00 pm
Watertown: Fairfield Inn and Suites – MAP
November 13th @ 9:00 am – 12:00 pm
Design and launch an email marketing campaign in one day. Participants are encouraged to bring a laptop and follow along this live demonstration that will demonstrate how to build a template, how to build a contact list and how to create content to effectively communicate with leads, prospects, customers and volunteers. Attendees will see a side-by-side comparison of Constant Contact and Mailchimp, two of the leading email marketing platforms.
These classes are ideal for small to medium-sized business owners, managers or marketing staff; nonprofit organizations, and newly forming companies. ALL ARE WELCOME! Students, seniors, sole props, interns and managers will gain valuable insight into marketing in the 21st century, and leave each session with an action plan for success.
Marketing 101 is a live marketing series for new, small or medium-sized businesses and nonprofits to learn how to effectively market themselves in the 21st Century. In these highly interactive sessions, you will receive hands-on training with important online tools like email, social media, your website, and blog; and gain confidence in using them yourself or directing a staff-member, intern or volunteer in their use.
You can be effectively marketing your business immediately after any one of the five sessions, but if you choose to follow the entire series and implement learned strategies for your business, you can be realizing a greater return on investment for your time and marketing dollars in as little as 45 days.
Marketing 101 Seminars are a collaboration between the Women’s Business Center, North Country PTAC and the Greater Watertown Chamber of Commerce and presented by veteran marketing consultant Scott Mathias of Mathias Marketing located in New Hartford and Albany, NY. Scott is a trusted resource for several chambers of commerce, SCORE chapters, SBDCs, and economic development agencies across central New York. Scott has experience marketing in every major business sector over his 25 year career and has a talent for teaching and explaining modern technological tools into layperson’s terms.