“Build a Website for Your Business” is the first of 4 upcoming seminars starting on Thursday, September 6th from 6 to 9pm at the Delta Hotel by Marriott (formerly The Radisson) in downtown Utica, NY. Participants will be provided with a step-by-step guide for the small or new business, group or organization who wishes to build their own simple and secure website. For those with an existing website, this seminar will teach how to optimize and better utilize their most important marketing asset.
Building a website for a small business or nonprofit used to be difficult, but now, there are many solutions available to establish a presence on the Internet. From choosing a domain name and the right platform, to content and search engine optimization, this seminar provides a series of steps and action items necessary to build, manage and maintain a website.
The cost of “Build a Website for Your Business” is $40. Reserve your seat HERE
Following “Build a Website for Your Business” on September 6th in the Marketing 101 series:
- September 20th – “Email Marketing 101” – Design and launch an email marketing campaign in one day. Participants are encouraged to bring a laptop and follow along this live demonstration that will demonstrate how to build a template, how to build a contact list and how to create content to effectively communicate with leads, prospects, customers and volunteers. Attendees will see a side-by-side comparison of Constant Contact and Mailchimp, two of the leading email marketing platforms. ($40)
- October 4th – “Facebook for Business” – Learn how to start, optimize and manage a Facebook Page for your business, organization or group. Facebook continues to provide a consistently strong return on investment for marketing businesses of all sizes. For new and small businesses, Facebook can provide an inexpensive entry into advertising. ($60)
- October 18th – “Facebook Ads Manager” – Learn to use the same robust marketing tool that the agencies use! Take control of your marketing budget and use it for effectively marketing to a highly-qualified audience of Facebook Users. This class is recommended for those ready to budget $150 – $300 per month in Facebook advertising costs. ($60)
Participants interested in the entire series can save $100 by registering for all 4 seminars at the bundle price of $150. Enrollment for the entire series may be completed by visiting bit.ly/4seminars150 or by calling host sponsor Women’s Business Center of NYS at 315-733-9848.
Marketing 101 is presented in collaboration between the Women’s Business Center of NYS, Mohawk Valley SBDC and SCORE Utica. Sessions are presented by veteran marketing consultant, Scott Mathias, who has a talent for teaching and explaining modern technological tools into layperson’s terms. While each seminar is packed with useful information and tips, the sessions allow for questions and clarification throughout.
All sessions take place at the Delta Hotel by Marriott Utica at 200 Genesee Street Utica, NY. Questions may be directed to the Women’s Business Center at (315) 733-9848.