Dedicated to training and assisting women in business or those who want to start a business.

Blogging Success Strategies for 2018

This program was done by speaker Jenna Caputo in Albany last year and it was FANTASTIC! We had so many excellent reviews we wanted to bring it to the Mohawk Valley and appreciate Jenna driving in from Albany to deliver it.

The blog was independently invented by Ian Ring, in 1997 and became more popular around 2001. Fifteen years later women entrepreneurs still struggle with understanding how to market a blog successfully to make it a beneficial marketing tool for their companies. Blogging has become an essential part of running a business today although there is no ‘cookie cutter blueprint’ for what works leaving many companies frustrated.

At the Women TIES Mohawk Valley Monday Marketing Luncheon: “Blogging Success Tips” sponsored by the Women’s Business Center of New York State, Jenna Caputo, Founder of Silverpen Productions in Albany, New York, will educate women entrepreneurs with basics on getting started including blogging platform options, vital blog sections, creating tags & categories as well as photos to drive traffic. Jenna will also review statistics and how to learn what your audience likes best about your posts and the keywords that draw their attention. We will also discuss blog topic ideas to help the initial “writer’s block.” This is a perfect program to attend as you look to adding “blogging” to your New Year’s Resolution list.

The event is sponsored in part by the Women’s Business Center of New York State – an organization that provides free business consulting across New York State for women entrepreneurs.

We are looking for one more co-sponsor for this program. If you have something to sell or market prior to the holidays or new year, reach out to Women TIES at 315-708-4288 for information.

About the Presenter

Jenna Caputo started her career as a creative writer. Crafting stories, articles, children’s books, and plays since she was little, Jenna decided to pursue her passion as a full-time career. Majoring in English with a concentration in writing at Skidmore College, Jenna studied with Pulitzer Prize and other award-winning authors. She interned at 20th Century Fox before taking on developmental editing work with top publishing companies including Pearson Prentice Hall and McGraw-Hill. She writes for several local publications and opened her business, Silverpen Productions, to fulfill the void she found in the small business world.

Silverpen Productions aims to provide small businesses, publications, and individuals with high-quality, professional content services at an affordable price. Using a customized approach, Silverpen provides companies with all content services including content strategy; marketing materials; digital and print content; creation, revision, & editing services for brochures, newsletters, social media, web content, training materials, print materials, articles, press releases, blogs, and more to allow small companies to shine just as brightly as a big company with a full marketing department of their own. For more information visit

Join us on November 20, 2017 from 11:30am to 2:00pm at Homewood Suites in New Hartford, NY.

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