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Posts Tagged ‘Success’

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Startup Resources

Monday, July 30th, 2012

There are a number of available programs to assist startups, micro businesses, and underserved or disadvantaged groups. The following resources provide information to help specialized audiences start their own businesses.

You can save money when starting or expanding your business by using government surplus. From commercial real estate and cars, to furniture, computers and office equipment, find what you need for your business in one place.

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Follow These 10 Steps to Starting a Business

Monday, July 23rd, 2012

Starting a business involves planning, making key financial decisions and completing a series of legal activities. These 10 easy steps can help you plan, prepare and manage your business. Click on the links to learn more.

Step 1: Write a Business Plan

Use these tools and resources to create a business plan. This written guide will help you map out how you will start and run your business successfully.

Step 2: Get Business Assistance and Training

Take advantage of free training and counseling services, from preparing a business plan and securing financing, to expanding or relocating a business.

Step 3: Choose a Business Location

Get advice on how to select a customer-friendly location and comply with zoning laws.

Step 4: Finance Your Business

Find government backed loans, venture capital and research grants to help you get started.

Step 5: Determine the Legal Structure of Your Business

Decide which form of ownership is best for you: sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative.

Step 6: Register a Business Name (“Doing Business As”)

Register your business name with your state government.

Step 7: Get a Tax Identification Number

Learn which tax identification number you’ll need to obtain from the IRS and your state revenue agency.

Step 8: Register for State and Local Taxes

Register with your state to obtain a tax identification number, workers’ compensation, unemployment and disability insurance.

Step 9: Obtain Business Licenses and Permits

Get a list of federal, state and local licenses and permits required for your business.

Step 10: Understand Employer Responsibilities

Learn the legal steps you need to take to hire employees

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Start Smart with SBA Resources

Monday, July 16th, 2012

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Getting Started

Monday, July 9th, 2012

The first step: complete an SBA self-assessment to understand your readiness for starting a small business. The SBA also offers a wealth of resources designed to help entrepreneurs over the age of 50 get started: business planning, professional counseling, financial services, and much more. If you are already a small business owner, the SBA’s resources – and Resource Partners – can help you fine-tune your operation.

SBA resources can help you learn more about your market, shape a winning business idea, and build your professional network. The SBA can also help you understand the impact on your finances of small business start-up capital, taxes, and social security.

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The Possibilities for 50+ Entrepreneurs

Monday, July 2nd, 2012

Owning your own small business can be an exciting change of pace, as well as a terrific way to stay engaged and productive. As a workforce veteran, you bring a great deal to the table: maturity, strong finances, and a wide network of professional contacts and associates. For many older entrepreneurs, starting a small business can be an opportunity to transform a lifetime hobby – such as fishing, investing, writing, or photography – into a lucrative line of work.

Sole proprietorships, home-based and online businesses are often a natural fit for older small business owners, mainly because they are less expensive to start and allow for more flexibility.  A popular option is buying and selling merchandise through online auctions and e-tailers. More information about starting an online business can be found at Entrepreneur.com.

No matter what kind of small business you are interested in, there are some basic concepts you need to understand to help you in the planning process.  Whether you are interested in starting a side business right away or intend to wait until retirement, now is the time to explore the possibilities—starting a business, purchasing a business, or buying a franchise – through the help of the SBA and its resource partners.

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More Patents Granted to Women in Recent Years

Monday, April 30th, 2012

 

New Study Examines Patent Applications by Gender, Link to Women Entrepreneurs

 

 

WASHINGTON, DC– The number of women obtaining patents has grown at an accelerating rate over the past 35 years and in numbers considerably higher than previously reported, a new study commissioned by the National Women’s Business Council (NWBC) has found.

The largest spike came in 2010, when 22,984 patents were granted to women, a 35 percent jump over the previous year, according to the NWBC study. In 2009, women received 17,061 patents, a 4.5 percent increase over the 16,321 issued in 2008.

 

The details are part of the preliminary findings from an extensive review of patents granted between 1975 and 2010 by the U.S. Patents and Trademarks Office. NWBC commissioned a private research company, Delixus, Inc., to conduct the study to determine the rates of women who apply for and receive patents. The study, which also will examine data on women with trademarks, is the first of its kind to explore this issue in depth, mainly because federal patent and trademark applicants did not ask for gender information. Newly-passed legislation will allow USPTO to start tracking gender data this year.

 

Research on intellectual property can help better understand the potential growth of women-owned businesses, said NWBC Chair Donna James.

 

“Patent and trademark ownership often is an indicator of entrepreneurial activity – historically, women have not been a large segment of this activity. A bump in IP ownership could indicate strong growth in women-owned companies,” James said. “NWBC actively sought out this study because little research has specifically examined women business owners and intellectual property.”

 

NWBC researchers examined the names of all patents granted over a 35-year period, determining gender by using the applicant’s name. To do this, researchers relied upon multiple sources, including the U.S. Census Bureau and the U.S. Social Security Administration, which compiles a list of the 10,000 most common American names for men and women. Because of the nation’s changing population demographics over the last quarter century, researchers also relied on commercially available data of the most common names in Chinese, Japanese, Korean, Indian, Spanish, German and French. Uncommon names from other foreign countries, as well as unisex names, also were examined. Just under 6 percent of the names in patent disclosures could not be identified as male or female.

 

Details of the full report, which will include numbers on women, patents, trademarks over time and by industry, will be released during an upcoming news event at the USPTO headquarters in early March. NWBC will commemorate a 35-year history of women inventors by featuring a new female inventor every day on its website during March, which is Women’s History Month.

 

The NWBC is a nonpartisan federal advisory council created to serve as an independent source of advice and policy recommendations to the president, Congress and the U.S. Small Business Administration on economic issues of importance to women business owners.

 

NWBC is the government’s only independent voice for women entrepreneurs. It is made up of 15 prominent women business owners and leaders of women’s business organizations. Each member is appointed to a three-year term.

 

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BUSINESS CARDS

Monday, April 23rd, 2012

What is the most important marketing item you have? Here’s a hint: It’s small, it’s inexpensive, and you haven’t given it much thought.

It’s your business card.

Most of us think of business cards as just a reference document, a means of conveying basic information people need to contact us. We rarely design our business card with the idea that it will be a marketing tool.

Looking at your business card as a marketing piece opens a new way of thinking about that small piece of cardboard.

Why not have different business cards for different occasions? Perhaps you want one for networking events or trade shows and a slightly different one for clients or customers.

Here’s a business card refresher:

• What to include: Once upon a time, people put only their name, company name, address and one phone number on a business card. Then came fax numbers, e-mail addresses, cellphone numbers, Web sites.

All that information isn’t necessary; too much information forces use of tiny type. Tiny typeface is going to be hard to read.  Moreover, all that data mean you’ll likely omit information that’s more important: What you actually do. Add one brief line describing your business, especially if you have a specialty. If you have more than one specialty, have more than one card.

To make room for that marketing line, you may have to get rid of other data, especially for cards you use at networking events. Do you still need your fax number? Can you eliminate your full street address?

• Color: Adding color makes a big impact, and it’s not that expensive. Color is especially good for logos. Be careful to make sure your information remains clearly readable. Light-colored ink on dark paper and pale ink on any paper are hard to read. Choose colors that are appropriate to your line of business.

• Logo: Logos make business cards stand out. If you don’t have a logo, consider designing one or using typeface in such a way as to make “logotype.” Adding a graphic element such as a bold line, triangle or circle adds visual interest and helps people remember your business.

• Reverse: I once had beautiful cards with just my logo against a black background on the reverse. People were frustrated when they couldn’t write on the card. They wanted to jot down something they wanted to remember about me.

That doesn’t mean the backside of your card has to remain blank. Use it to print more information about your business or to offer a discount or to put appointment date. Remember, once someone has put your card in a file or a drawer, they’ll never see the reverse side again.

• Printing your cards: Local copy shops, such as Kinko’s, are fast and relatively inexpensive. They also have designers who can help you lay out a card.   Use an online printer, which is less expensive than copy shops. With an online printer, you upload your design or choose from its selection. The quality of online printers can vary, and you’ll be limited in your choices of card stock, colors and such.

Remember, your business card is a representation of you and your company. A little planning can help you make the most of that small piece of marketing real estate.

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5 Tips to See If Your Web Site Is Up to Snuff

Monday, April 16th, 2012

  1. Simple, clear and fast—think of your homepage as a billboard. Tell them exactly what they need to know up front.
  2. Leave plenty of white space around text. A simple font on a light background works best. Separate wide blocks of text into columns.
  3. Sub-headings make for quick reading. Make sure pages are easily skimmed.
  4. Let your best customers sing your praises. Display their testimonials prominently on your site.
  5. After each update, click through your entire site. Mistakes or broken links will only send visitors away.

 

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5 Tips for Taking Your Small Business Online

Monday, April 9th, 2012

 

 
  1. Your product line should be able to be delivered economically and conveniently through the mail or over the Internet.
  2. The Web allows you to market to customers outside your geographical location. Your product should appeal to people nation-or-continent-wide.
  3. Compare new “technology” costs to current bricks and mortar costs, e.g: rent, labor, inventory and printing costs.
  4. Realize that the World Wide Web levels the playing ground—you can look like a big company with a great Web site. 
  5. Draw visitors to your site cheaply. Establish and grow alliances that will hotlink to your site for free.

 

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Should My Business Have a Web Site?

Monday, April 2nd, 2012

A very good question…  and there are literally hundreds of reasons why your company might benefit from having a website.  

Just a few might be:
→   24-hours a day access – Available to customers and potential customers 24 hours a day.  Can’t be thrown away or lost!
→   Save money – More can be included on your website; can be updated at any time, and save re-printing costs.
→   Attract new customers – Put your website on business cards, pens, stationery
→   Effective for any company – Useful for local customers,  as well as,  possible national or worldwide trade!

Even so, don’t just run out and get a website for your business! It needs to be carefully designed for your message to be understood in the most efficient way! A site needs to get your message across and can give much more information than a television commercial or news advertisement might and allow you to sell your products and services, as well as, promote your business worldwide. The overall reach of the World Wide Web (WWW) gives you instant access to global markets. Even if your business is focused on local customers, worldwide reach can never hurt and sometimes leads to new and unexpected opportunities. There is no practical limit to the amount of information you can put on your website. It’s also a great way to give your clients information that educates them about your business. Customers like it because it helps them become a better buyer and it benefits your business because consumers are more likely to buy from someone who offers them an ability to evaluate products and services they are considering.

The Internet is a suitable tool for most businesses but not necessarily every single business. There are instances where a website would simply be a waste of time – not many, but there are a few. Your purpose is to sell your products or services.

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